How to implement Direct Marketing Strategies to connect with potential

7 Steps to Attract Foreign Investors to your Region

Welcome to our FDI Attraction Academy

Introduction: Strategies, tactics and tools to attract foreign investors to your region

Module 1: Mapping the 7 stages of the Foreign Investment Attraction Cycle

Establishing the foundations of a Foreign Investment Attraction campaign
The 7 Stages of the Foreign Investment Attraction Cycle
Stage 1: How to identify and find foreign investors to attract to your region (suspects)
Stage 2: How to attract and capture potential investors to learn about the business opportunity in your region (prospects)
Stage 3: How to nurture potential foreign investors with case studies and testimonials (prospects)
Stage 4: How to convert a prospect into a potential investment opportunity
Stage 5: How to land the Foreign Investor in your region
Stage 6: How to help foreign investors to expand in your region
Stage 7: How to integrate suppliers and sister companies with your foreign investors
How to start your FDI Attraction Campaign Plan

Project 1: Map your 7 Stage FDI Attraction Process

Module 2: How to integrate your database and networking map of potential foreign investors (suspects)

How to integrate a Foreign Investor Contacts Database to invite to your region
How to integrate a directory of business associations in different countries
How to integrate a strategy and directory and calendar of targeted trade shows
How to work together with Embassies, Consulates and International Trade & Development Organizations

Project 2: Integrate your Investor Database

Module 3: How to integrate your regional value proposition and key instruments to land targeted foreign investors in your community

How to put together your FDI Attraction Plan with a clear Economic Development Growth Vision
How to integrate real business opportunities as a Regional Value Proposition for entire Economic Ecosystems (Industrial, Commercial or Touristic Clusters)
How to develop an Incubator & Soft Landing Program to facilitate the establishment of foreign investors in your region
How to integrate Foreign Investor information models to run business and cost projections
How to integrate a promotional global Team to market your region

Project 3: Integrate your Regional Value Proposition, Team and Process to attract and land investors in your region

Project 3: Integrate your Regional Value Proposition, Team and Process to attract and land investors in your region

Module 4: How to create a referral program for international Brokers

Project 4: Integrate your International Broker Attraction Campaign

Module 5: How to transform the value proposition into FDI Attraction Educational Materials

How to transform your regional value proposition into an Investment Seminar
How to develop an Investment Guide to start doing business in your region
How to create promotional-educational videos to attract foreign investors to your region
How to create ebooks and whitepapers to attract potential investors for your region
How to host webinars to attract potential foreign investors to your region

Project 5: Create your Investment Educational Materials

Module 6: How to create a Global Website with Investment Guides to attract Foreign investors to your region

How to create an interactive global website for Foreign Investors with Downloadable Educational Materials
How to measure results and conversion rates from you online marketing strategies

Project 6: Create your Online Marketing FDI Attraction Campaign Program

Project 5: Integrate a calendar to transform your current regional website into a Global Website

Module 7: How to create your Regional Online Profiles

How to create attractive social networks profiles and campaign promotion on: Facebook, Linked In, Twitter, Pinterest, YouTube and Slideshare
How to attract potential investors through Search Engines: articles and press release marketing
How to implement Direct Marketing Strategies to connect with potential foreign investors

Final Project: Integrate you FDI Attraction Annual Plan and IMPLEMENT!

International resources for Economic Developers

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